Orange’s Neva range

Packaging and marketing designs for a brand new range of devices.

Client Orange
Discipline Packaging design, User research

The challenge

Orange wanted to move to a more customer-focused offer for their own-branded devices. To be successful they needed to understand the behaviours and motivations of their defined customer segments.

The process

We ran a number of design sprints to uncover insights into the target audiences and inform the packaging designs and communications strategy.

The design sprint methodology, with a focus on behavioural research, included interviews, workshops, concept prototyping, user validation and iteration. The research with customers provided deep insights into behaviours and motivations in relation to purchasing and using a mobile device.

The result

The behavioural insights we generated as part of the sprint guided the design process for the range of devices. The project provided Orange with a consistent visual style for the device packaging and a set of creative guidelines to support the launch and ongoing marketing of the ‘Neva’ range.

To learn more about supporting quick customer set up by offering quick start guides, check out our related content or register to book a call with us.

Click here for quick start guide content.

Packaging designUser research

Share


Orange user guides

Client: Orange
Disciplines: Product collateral

Improving efficiencies in creating collateral to support the customer experience.

Orange’s Neva range

Client: Orange
Disciplines: Packaging design, User research

Understanding the user experience, informing product communication and designs.

Thales Data Threat Report 2019

Client: Thales
Disciplines: Marketing communication

Visualisation for the launch and branding of Thales’ 2019 Data Threat reports.