Campaign and marketing

From campaign planning to producing content and digital marketing assets, we support global organisations with their ongoing marketing activities. Our work includes event support, video production, direct mails, email ma

Helping our clients plan and execute marketing campaigns is a key part of our business. This includes asset design, event coordination, digital marketing, video production, direct mails, email marketing, and print production.

Setting the objectives for a campaign and identifying the audience is almost always our first port of call. Common objectives for marketing and campaigns are increasing brand awareness, driving traffic to the website and building excitement for in-person events.

Marketing campaigns are often intended to generate and capture new sales leads. We support this work by extending our design experience to multiple touch-points including event invitations (if relevant), personalised landing pages, social media, videos, printed collateral and branded marketing assets.

MiC take our ideas to another level and making our communications more impactful – we send a brief with a basic idea but then in cases (where it’s called for), MiC comes back with a creative idea that not only that crystallises the message (i.e. design) but also the form of delivery. Every big piece we’ve worked on, it feels like another “world” has been created that creates a metaphor for our message. I love this and think it really boils down the heart of what we’re trying to say.

Mike Giannotti, Business Marketing Strategist, Google

Associated capabilities

Campaign and marketing

A brand identity is the combination of a brand’s visual identity, tone of voice and messaging.

Campaign and marketing

A campaign roll-out is the plan for timings of a campaign, including the implementation of the identified assets.   

Campaign and marketing

User guides are a succinct set of instructions that are optimised to help the user with the action they need to complete.

Campaign and marketing

We can help you set out ideas for your next marketing campaign, including concepts and the most suitable channels to address your audiences.

Research and strategy

Messaging relates to the way in which organisations present information to their audiences. It must be clear and engaging, provide a clear reason to act and offer a route of action to the recipients.

Research and strategy

Purpose-led investigations into materials, competitors, markets, user experiences and functionality; our research tasks help our clients to uncover what they need to know.

Digital marketing

Digital marketing

Often produced as part of a go-to-market or marketing strategy, we have extensive experience creating marketing assets including: social content, banner ads, motion graphics, landing pages and infographics

Information design

Information design

Information design provides users clarity, making it easier to synthesise, and retain the information presented.