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Blogs
- How to create service blueprints
- Principles for creating a best-in-class customer experience
- An introduction to user journey mapping
- Logo trends 2021
- Defining a lead and focusing on leads that will convert
- 7 tips to improve your employee experience
- 5 minutes with digital marketing experts Tom Jepson and Chris Green from Footprint Digital
- Why usability testing should be embedded early in your product development
- How I maximise my time while remote working
- 5 reasons why your organisation needs a writing style guide
- 5 most powerful digital marketing channels
- 6 tips for service blueprints
- Tips for exceptional client design delivery
- How to use data in your marketing strategy
- Pride 2021: Interview – Coming out in the workplace w. Sarah Edwards
- Pride 2021: Interview – Free2B w. Nicki Ryan
- How to generate leads on LinkedIn when social media content isn’t enough
- What is the difference between a B2B and B2C marketing campaign strategy?
- Free webinar: Do you really know your audience? Best practice for creating user personas
- How marketing has changed during the COVID-19 pandemic?
- What I have learned after 14 years at Make it Clear
- The value of video in today’s marketing mix
- What is a UX audit?
- Understanding email design pt.2 – The design
- How to do a UX accessibility evaluation
- What to consider when designing for on-screen reading
- Understanding email design pt.1 – Getting started
- Six principles all great Design Systems have in common
- Intern series: Remote working with the MiC team
- UX Audit: six common questions asked by clients
- The Make it Clear 12 Days of Giving
- Design Sprints: How design sprints help solve complex problems in five days
- Intern series: Have you ever been on an internship during a global pandemic? This was my first time too!
- Why our company values are core to my business
- UX Glossary
- Our 2020 brand refresh and new website
- How is a quick start guide different to an instruction manual?
- Quick start guide process
- The importance of quick start guides
- 10 tips for creating quick start guides
- Can a remote design sprint work?
- Why we should be conducting remote focus groups
- Business as usual: A guide to remote conferencing
- Record Make it Clear employee satisfaction
- Avoid the short cuts
- Just quickly give me the key points
- Is your expertise getting in the way of customer engagement?
- Setting smart objectives (and why everyone should be tracking results)
- Killer Feature
- Customer experience: The devil is in the (neglected) detail
- Features vs. Benefits — and the power of benefit-led messaging
- Can automation help deliver great CX?
- CX — where does it start?
- Assessing customer experience is simple
- Disagreeing with a billionaire visionary genius
- Quality of information = quality of experience
- Bad news: You may never get the praise your great experiences deserve
- Hey user guides, where have you been?
- What are customer touchpoints?
- The benefits of clear brand architecture
- Internal comms: beyond information to understanding
- Got a great marketing strategy? Have you told your team?
- Maximum effort: Why CMO’s should up the focus on internal comms
- The full experience
- Curators of simplicity
- Patience and perseverance
- Designers and Brexit – A call to arms
- IBM — Smart Ideas for Smarter Cities
- Kerning my itch
How tos
- How to keep your outbound emails out of spam
- How to create a social media presence for B2B organisations
- How to empower customers with a quick start guide
- How observation research helps us improve quick start guides
- How to run a remote design sprint
- Coronavirus: 7 tips for hosting meetings remotely
- Don’t oversimplify, just be confident and clear
- What does a strategist do?
- Assessing the Customer Experience ‘maturity’ of organisations
- Beyond the win: Accessing the long-term benefits of CX
- Targeting better customer experience?
- Mental models — customer education, expectation, & experience
- Overcoming the change paradox
- Brand naming process
- Getting internal comms right: do what you do externally, internally
- Drive success by prioritising your internal audience
- It really isn’t PowerPoint’s fault
- Get some clarity around your B2B brand marketing
- What does success look like?
- Write clearly
Jobs
Reports
- Make it Clear report series: How to deliver outstanding customer experiences
- Make it Clear report series: Best practices for reading online
- DCMS – Internet of Things (IoT) labelling online study
- Sustainability & the Internet
- Recycling and sustainability labels explained
Work
- Work
- Thales CipherTrust
- Virgin Media SoHo help and support videos
- Agilisys Cloud managed service sales support
- Thales Data Threat Report 2021
- The Design Museum Sneakers Unboxed Interface Design
- Spamhaus IP and Domain Checker
- Cambridge Open Engage Branding
- Thales Data Threat Report 2020
- Cambridge Core
- Virgin Media quick start guides
- The Royal Foundation
- Orange’s Neva range
- Thales Accelerate Partner Network
- Google Pass it On
- Orange user guides
- Thales Data Threat Report 2019
- Cambridge Open Engage
- Spamhaus Technology website redesign
- Cyber Security Escape Room
- Equip
- Multimedia Fluid Mechanics
- Linx website redesign
- Design Ventura Website