Thoughts Show all disciplines B2B Marketing Branding Content Marketing Customer Experience Design Design thinking Digital Internal Communications Killer Feature Process Strategy User Experience Show all authors Sarah Edwards Jay Nicholl Oscar Vera Stuart Simpson Rick Harrison Ben Pawson Arya Alatsas Chiara Marchiori Noor Hasan Rebecca Martin What are customer touchpoints? A customer touchpoint is created every time your customer or audience interacts with your brand or service. ... Sarah EdwardsJanuary 13 Related work Google Pass it On Client: Google Disciplines: Internal comms Great internal comms deliver great results, like this desk drop for Google. Product animations Client: Google Disciplines: Animation Below the line B2B campaign work for Google, raising the profile of AdWords with agencies. Internet of Things platform Client: Iotic Labs Disciplines: User interface design Interface design, created with Iotic Labs for their innovative Internet of Things platform.