Thoughts Show all disciplines B2B Marketing Branding Content Marketing Customer Experience Design Design thinking Digital Internal Communications Killer Feature Process Strategy User Experience Show all authors Sarah Edwards Jay Nicholl Oscar Vera Stuart Simpson Rick Harrison Ben Pawson Arya Alatsas Chiara Marchiori Noor Hasan Rebecca Martin What are customer touchpoints? A customer touchpoint is created every time your customer or audience interacts with your brand or service. ... Sarah EdwardsJanuary 13 Related work Orange user guides Client: Orange Disciplines: Product collateral Improving efficiencies in creating collateral to support the customer experience. Internet of Things platform Client: Iotic Labs Disciplines: User interface design Interface design, created with Iotic Labs for their innovative Internet of Things platform. Virgin Media user guides Client: Virgin Media Disciplines: Customer experience Delivering a clarity and reducing confusion during the self install journey.