We improve the interactions between organisations and their audiences.

A selection of our work

Case studies

Cambridge Open Engage

Client: Cambridge University Press
Disciplines: User testing, UX design

Website design and user testing of a new open research platform.

Multimedia Fluid Mechanics

Client: Cambridge University Press
Disciplines: User experience, User interface design

Converting an academic DVD resource into a visual and interactive digital platform.

Cambridge Core

Client: Cambridge University Press
Disciplines: User experience

Creating the user experience for an innovative new academic platform with a global audience.


Our thoughts

Mental models — customer education, expectation, & experience

Experiences are created when the ‘mental model’ of your customers (how they believe something works and the ‘system model...

Setting smart objectives (and why everyone should be tracking results)

At Make it Clear, our purpose is to improve interactions between organisations and their audiences. We do this by solving business challe...

Brand naming process

Brand naming process

A great name can play an important role for a brand. While the brand name isn’t a substitute for the reputation that comes with a good ...