We improve the interactions between organisations and their audiences.

A selection of our work

Case studies

The Duchess of Cambridge’s early years survey

Client: The Royal Foundation
Disciplines: Campaign support

Helping The Duchess of Cambridge launch her landmark UK-wide survey.


Our thoughts

Mental models — customer education, expectation, & experience

Experiences are created when the ‘mental model’ of your customers (how they believe something works and the ‘system model...

Setting smart objectives (and why everyone should be tracking results)

At Make it Clear, our purpose is to improve interactions between organisations and their audiences. We do this by solving business challe...

Don’t oversimplify, just be confident and clear

Simplification might seem like the best way to improve engagement, but it's a tricky business.