Work Show all disciplines Animation B2B Marketing Brand clarification Customer experience Event campaign Internal comms Marketing communication Product collateral Product launch User experience User interface design Show all clients Cambridge University Press Cambridge Core Client: Cambridge University Press Disciplines: User experience Creating the user experience for an innovative new academic platform with a global audience. Our thoughts Mental models — customer education, expectation, & experience Experiences are created when the ‘mental model’ of your customers (how they believe something works and the ‘system modelâ€... Arya AlatsasAugust 11 Hey user guides, where have you been? I remember the disappearance of user guides. It was like one of those alt-reality sci-fi stories. There was no great announcement, they just... Jay NichollMarch 7 Can automation help deliver great CX? The future impact of artificial intelligence (AI) and automation is currently a cause of significant debate. For most, the understanding of ... Arya AlatsasOctober 3
